While there are many sorts of promotional giveaways you can choose from, what you decide on actually giving away will dictate how well your promotional campaign goes. For a specific type of target market, say for instance sports buffs and athletes, there are corresponding specific types of marketing items that would engender the best effects: printed sports bottles, in this case.

Items like custom push-top sports bottles are very handy for your target market. Not only that, but every time they whip it out to take a gulp, the push-top sports bottles instantly advertise to everyone who sees them.

The key is giving away items that are not only aesthetically pleasing, but also practical and useful. Most of the time pens or USBs would do nicely, but for your target market they’d probably appreciate push-top sports bottles more. Appeal to their better side and they’ll remember your brand better. And of course, the core functionality of printed sports bottles only furthers your cause. Most of the time they are carried around—handy refreshers that rehydrate and revitalize. So even if they’re not being used, custom push-top sports bottles can still effectively market your brand if the design on them is appealing enough.

To make the most out of giving away items like custom push-top sports bottles, it’s best to not make them the main thrust of your marketing campaign. Try hosting a marathon and handing the participating athletes their own push-top sports bottles with your brand on them. Better yet, host a fundraising marathon for an advocacy that many people have sympathy for, and then you give away your printed sports bottles to the athletes and sympathizers participating in the fund drive. That’s a good way to combine marketing strategies while maximizing the use of your printed sports bottle giveaways.